Content marketing writer
Sittin' in a coffee shop, writing your story
What do I actually do?
I am a content marketing writer. This means I write blog posts, landing page copy, and heavily researched articles for any audience you're looking to reach.
Technical writing--writing that breaks down complicated topics into coherent language--makes up the majority of my work. For example, I know an unhealthy amount of information about car insurance, credit scores, and how to decorate your back porch.
I also write pieces that aren't trying to sell you a darn thing. For example, I've written for culinary trade magazines, lifestyle blogs, and websites that will help you be a better neighbor.
I work with editors and SEO specialists to seamlessly incorporate keywords and internal links.
Do you need a piece with primary sources? I have experience reaching out to experts for interview-focused articles.
I love a good brainstorm. For long-term clients, I can assist with content calendar development.
Need to spruce a piece up a bit? Let me rework it or send suggestions. I can also provide a final proofreading glance for clarity and style.
Wedding and Event Planning
Food and Cooking (B2B)
Healthy & Wellness
"Ginny's a talented business writer who can adapt to a wide range of topics. I always look forward to working with her on new projects."
UPWORK, MARCH, 2019
Ginny is a skilled writer and has been such a pleasure to work with. She has completed numerous projects for me, and has always submitted work ahead of time. She adheres to requests and instructions and typically goes above and beyond to ensure that her work is top quality. I highly recommend working with Ginny for any writing projects that you may need.
UPWORK, DECEMBER 2018
Always a wonderful experience working with Ginny! Consistently impressed with her quick turnaround and polished writing.
UPWORK, NOVEMBER, 2019
Things I'm Bad At!
Yes, this is a strange list to include on a professional website. And yet, content writers tend to differ from person to person. Also, I've been asked to do some strange tasks in my freelance career. And so, I thought I'd include a few things I do not specialize in and have been asked to do in the past.
Graphic design (I'll leave this to the pros)
Extensive SEO strategy outside of post integration
Writing for big pharma
Writing that encourages body shaming or any patriarchal nonsense
Writing about guns
Driving your Range Rover to Long Island
Selling the company car before next Friday
Staying late to shred strange documents
Giving out free coffee at BP gas stations